Creating and Using Virtual Prototyping Software: Principles and Practices

Chapter 6

Developing and Marketing a Proposal to Establish a Program to Develop Virtual Prototyping Tools

“It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who gain by the new ones. This coolness arises partly from fear of the opponents ... and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them.” —Niccolo[ag] Machiavelli, The Prince (Machiavelli 1947)

This chapter describes a set of recommended steps for developing and marketing a compelling ...