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Customer Obsessed by Marc Benioff, Eric Berridge

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Acknowledgments

This book is the culmination of so many moments at Bluewolf over the last 15 years. Our story as a company is not terribly unique. We have only followed the path that so many other companies have followed in the pursuit of entrepreneurial ideas mixed with collaboration and the need to “put food on the table.”

Along the way we believe that we found better ways of doing things for both ourselves and our customers. Client engagement, customer experience, and employee engagement are the three areas where we have excelled and where we are passionate as consultants.

Halfway through writing this book we achieved an incredible milestone at Bluewolf when we were acquired by the most trusted and storied technology company in the world: IBM. While the details surrounding this event are a story unto itself, it goes without saying that our future as an IBM company is bright. We are proud of this milestone and how it validates our vision, and excited about how we can shape a bigger future in customer experience with IBM iX and Salesforce.

There are too many people to acknowledge as contributors to this text, but I will give it my best shot: My parents, who valued education above all else, which benefits me every day; my wife, Melissa, and our three children Scottie, Emmeline, and Charlie; my bosses over the years, each of whom were mentors and who left me with advice that I use every day: Stacey Estrella, Noosheen Hashemi, Greg Herrera, Paul Hoffman, David Dewalt, Kevin Kern, ...

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