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Customer Obsessed by Marc Benioff, Eric Berridge

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Preface

It's no secret that cloud computing is our global technology future, and while there are many cloud solutions available, Salesforce and its ecosystem are the dominant players in today's customer relationship management (CRM) market. They have 18.6 percent market share, their closest competitor has 6 percent, and International Data Corporation's (IDC) 2015 report highlights the tremendous growth of the Salesforce ecosystem—$272 billion in gross domestic product (GDP) impact worldwide by 2018.1

For over 15 years, Bluewolf has been customizing Salesforce and delivering transformative results for clients, and we're just scratching the surface of this immense opportunity. Why is that? While public cloud spending surpassed $50 billion worldwide last year, it still represents less than 3 percent of total spending on IT.2 We are still at the inception of IT innovation, but more than ever, we're seeing companies recognize the value of Salesforce and other cloud solutions to transform their business. We are also in the midst of the evolution of design and design thinking, two business elements that are beginning to appear more and more in forward-thinking conversations. As these markets grow together, we'll start seeing some powerful results and partnerships between Salesforce and companies like IBM iX.

As Salesforce's longest running partner, Bluewolf has a deep understanding of how and why Salesforce's technology helps deliver an exceptional customer experience. While we consider ...

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