Customer Obsessed

Index

A

• access
  • gender diversity and
  • to metrics
• accountability
• action (hook model/hook canvas)
• Actionable Analytics (Bluewolf)
• advertising research
• agenda, avoiding
• agility, of companies
• Airbnb
• AirCare (Berkshire Hathaway Travel Protection)
• Alex and Ani
• All I Really Need to Know I Learned in Kindergarten (Fulghum)
• Amazon
• AppealsTrak (Bluewolf)
• Apple
  • Store
  • Watch
  • iPhone
  • Newton
  • success of
  • user design by
• application life cycle management (ALM)
• appreciation, expressing
• Armstrong, Lindsey
• “Art of the Possible” (Bluewolf)
• “Art of the Trench” (Burberry)
• Ascend, Management Academy, Dashboards (Bluewolf)
• aspiration, gender diversity and
• assets, talent as
• attitude change, gender diversity and
• attrition
• audience, building external social presence with
• Australia, smartphone use in
• autonomy, of employees

B

• Bataran, Adam
• Bay Club
• Beane, Billy
• Bechdel test
• Benioff, Marc
• Benson, Tracy
• Berkshire Hathaway Travel Protection (BHTP)
• Berridge, Eric
• bias, as unconscious
• big data
  • challenge of
  • overview
  • as strategy
  • See also data
• Bluewolf
  • Actionable Analytics
  • AirCare for Berkshire Hathaway Travel Protection (BHTP)
  • “Art of the Possible” (exercise)
  • Ascend, Management Academy, Dashboards program
  • business outcomes framework
  • Customer Covenant
  • customer service
  • on data
  • design by
  • digital marketing by
  • Essential Guide to Customer Obsession
  • gender diversity of
  • Lightning Tools (Salesforce)
  • mobile technology
  • MOE Health Plan Marketplace and
  • “Pack Gives Back
  • Rep Rides
  • Salesforce relationship with
  • social ...