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Customer Obsessed by Marc Benioff, Eric Berridge

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Index

A

  • access
    • gender diversity and
    • to metrics
  • accountability
  • action (hook model/hook canvas)
  • Actionable Analytics (Bluewolf)
  • advertising research
  • agenda, avoiding
  • agility, of companies
  • Airbnb
  • AirCare (Berkshire Hathaway Travel Protection)
  • Alex and Ani
  • All I Really Need to Know I Learned in Kindergarten (Fulghum)
  • Amazon
  • AppealsTrak (Bluewolf)
  • Apple
    • Store
    • Watch
    • iPhone
    • Newton
    • success of
    • user design by
  • application life cycle management (ALM)
  • appreciation, expressing
  • Armstrong, Lindsey
  • “Art of the Possible” (Bluewolf)
  • “Art of the Trench” (Burberry)
  • Ascend, Management Academy, Dashboards (Bluewolf)
  • aspiration, gender diversity and
  • assets, talent as
  • attitude change, gender diversity and
  • attrition
  • audience, building external social presence with
  • Australia, smartphone use in
  • autonomy, of employees

B

  • Bataran, Adam
  • Bay Club
  • Beane, Billy
  • Bechdel test
  • Benioff, Marc
  • Benson, Tracy
  • Berkshire Hathaway Travel Protection (BHTP)
  • Berridge, Eric
  • bias, as unconscious
  • big data
    • challenge of
    • overview
    • as strategy
    • See also data
  • Bluewolf
    • Actionable Analytics
    • AirCare for Berkshire Hathaway Travel Protection (BHTP)
    • “Art of the Possible” (exercise)
    • Ascend, Management Academy, Dashboards program
    • business outcomes framework
    • Customer Covenant
    • customer service
    • on data
    • design by
    • digital marketing by
    • Essential Guide to Customer Obsession
    • gender diversity of
    • Lightning Tools (Salesforce)
    • mobile technology
    • MOE Health Plan Marketplace and
    • “Pack Gives Back
    • Rep Rides
    • Salesforce relationship with
    • social ...

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