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Customization Usability: 46 Design Guidelines to Improve Web-based Interface and Product Customization
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Customization Usability: 46 Design Guidelines to Improve Web-based Interface and Product Customization

by Nielsen Norman Group
February 2010
Intermediate to advanced
93 pages
1h 57m
English
New Riders
Content preview from Customization Usability: 46 Design Guidelines to Improve Web-based Interface and Product Customization

Chapter . Methodology

This report features the results of one usability study. For this study, we used the Thinking Aloud methodology: We gave participants tasks to perform on websites and asked them to think aloud as they attempted each task. A facilitator sat next to the participant and observed, listened, and took notes. Users commented on:

  • What they were looking for or reading

  • What they liked or didn’t like about the site

  • What made it easy or difficult for them to accomplish their tasks

At the end of each session, users answered a questionnaire and discussed their experience with the facilitator. Each session was scheduled for 75 minutes. Participants used a PC (with the screen set at 1024×768) and a high-speed Internet connection.

Participants ...

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Publisher Resources

ISBN: 9780132107518