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Daring to Compete
book

Daring to Compete

by Diane Foreman, Bryan Pearce, Geoffrey Godding
April 2019
Intermediate to advanced content levelIntermediate to advanced
272 pages
4h 45m
English
Wiley
Audiobook available
Content preview from Daring to Compete

CHAPTER 8Driver #2: People, Behaviors, and Culture“Cutting stone or building a cathedral?”

Any organization is only ever as good as the people working for it. To win the war for talent, leading entrepreneurs build an environment that values diversity and attracts and retains the right people to help grow their businesses – not just great people, but people who share the company’s vision and fit its culture (see Figure 8.1). Leading businesses provide strong leadership and create an inclusive environment where differences are valued and people can innovate to drive the business forward. On top of this they invest in their employees, nurturing their talents and helping them develop skills to match the changing demands of the business during each different growth phase.

The figure shows three rectangular boxes representing the second EY Driver of Growth that is “People, behaviors, and culture.”
Box 1: Leading represents “High performance is expected, responsibilities are delegated, and the People Plan is fundamental to strategy.”
Box 2: Established represents “There is the flexibility and capability to meet the needs of an evolving business. Management is increasingly focused on the future, people, succession, and sustainability.”
Box 3: Developing represents “Management exhibits entrepreneurial spirit. Managers are hand-on and lead by example.”

Figure 8.1 EY 7 Drivers of Growth – People, behaviors, and culture

“We need people who are able to think in terms of business processes and translate them into digital language,” says Natalie Mekelburger, EY Entrepreneur Of The Year 2017 Germany and CEO of automotive parts manufacturer Coroplast. “To attract such talent, we create a stimulating and secure work environment. We also develop our employee brand by staying true to our company values and being top of the market in engineering quality and customer service.”

Our research shows that entrepreneurial success in the area of people, behaviors, and culture ...

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ISBN: 9781119546764Purchase book