CHAPTER 8Driver #2: People, Behaviors, and Culture“Cutting stone or building a cathedral?”
Any organization is only ever as good as the people working for it. To win the war for talent, leading entrepreneurs build an environment that values diversity and attracts and retains the right people to help grow their businesses – not just great people, but people who share the company’s vision and fit its culture (see Figure 8.1). Leading businesses provide strong leadership and create an inclusive environment where differences are valued and people can innovate to drive the business forward. On top of this they invest in their employees, nurturing their talents and helping them develop skills to match the changing demands of the business during each different growth phase.
Figure 8.1 EY 7 Drivers of Growth – People, behaviors, and culture
“We need people who are able to think in terms of business processes and translate them into digital language,” says Natalie Mekelburger, EY Entrepreneur Of The Year 2017 Germany and CEO of automotive parts manufacturer Coroplast. “To attract such talent, we create a stimulating and secure work environment. We also develop our employee brand by staying true to our company values and being top of the market in engineering quality and customer service.”
Our research shows that entrepreneurial success in the area of people, behaviors, and culture ...
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