Darn Easy: Work Half as Hard, Earn Twice as Much, While Living the Life of Your Dreams

Put Tools in Your Toolbox

Denis and I met a man named Ian who operates a pool installation company. We were putting a pool in our backyard, and Ian was helping us decide what we really wanted.

At one point in our discussion, I said, “Ian, I really appreciate you.” He turned and looked at me as if I had two heads and replied, “I can’t tell you how rare it is for a customer or a prospective customer to say they appreciate me.”

Here is a guy in a service business. He’s devoting time to consider what our needs are and provide a price quotation with ...