Book description
Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.
Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
Tips on using data to predict customer purchasing behavior based on past performance
Using customer data and marketing analytics to predict when customers will purchase certain items
Information on how data collected can help with merchandise planning
Breaking down customers into segments for easier market targeting
Building a 360 degree view of a customer base
Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
-
Part I: Getting Started with Data Driven Marketing
- Chapter 1: Data Driven Marketing 101: It's All About the Customer
- Chapter 2: Communicating Directly with Your Customers
- Chapter 3: The Forest for the Trees: Where Is the Customer in All That Data?
- Chapter 4: Using and Managing Your Customer Contact Information
- Chapter 5: Getting Your Message Out: Marketing Campaign Basics
- Part II: Digging Deeper into Your Data: Analytics
- Part III: Putting Your Data to Work
- Part IV: The Feedback Cycle: Learning from Experience
- Part V: The Part of Tens
- About the Author
- Cheat Sheet
- Connect with Dummies
Product information
- Title: Data Driven Marketing For Dummies
- Author(s):
- Release date: October 2013
- Publisher(s): For Dummies
- ISBN: 9781118615843
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