Skip to Content
Data-First Marketing
book

Data-First Marketing

by Janet Driscoll Miller, Julia Lim, David Meerman Scott
September 2020
Beginner
256 pages
5h 38m
English
Wiley
Content preview from Data-First Marketing

Bibliography

  1. Abdulmouti, Hassan. 2018. “Benefits of Kaizen to Business Excellence: Evidence from a Case Study.” Industrial Engineering & Management. March 21, 2018.
  2. Acunzo, Jay. 2018. Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Cambridge, MA: Unthinkable Media.
  3. Allied Van Lines. 2013. “Allied HR IQ Announces Onboarding and Retention Results of 2013 Workforce Mobility Survey.” http://www.prweb.com/releases/2013/10/prweb11260003.htm. October 23, 2013.
  4. Allocadia. 2017. “Allocadia 2017 Marketing Performance Management Maturity Study.” https://www.allocadia.com/wp-content/uploads/2019/04/All-MarketingMaturityReport-2019.pdf?x91899.
  5. Altify. 2017. “The Business Performance Benchmark Study 2017”. Altify website. https://cdn2.hubspot.net/hubfs/398755/Business%20Performance%20Benchmark%20Study%20-%20Executive%20Version.pdf.
  6. Amazon. 2018. Formula 1 Case Study on amazon.com. https://aws.amazon.com/solutions/case-studies/formula-one/.
  7. Ascend2. 2020. “Martech Stack Optimization: Strategies, Tactics & Trends.” https://ascend2.com/wp-content/uploads/2020/01/Ascend2-MarTech-Stack-Optimization-Survey-Summary-Report-200122.pdf. February 2020.
  8. Ascend2. 2018. “Measuring Marketing Attribution.” https://ascend2.com/wp-content/uploads/2018/07/Ascend2-Measuring-Marketing-Attribution-Report-180702.pdf. July 2018.
  9. Ascend2. 2018. “Account-Based Marketing Strategy.” http://ascend2.com/wp-content/uploads/2018/01/Ascend2-Account-Based-Marketing-Strategy-Report-180108.pdf ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Location-Based Marketing

Location-Based Marketing

Gérard Cliquet, Jérôme Baray
Predictive Marketing

Predictive Marketing

Omer Artun, Dominique Levin

Publisher Resources

ISBN: 9781119701217Purchase book