CHAPTER 8Step 4: The Data-First Marketing Campaign Framework
The Data-First Marketing Campaign Framework focuses on continuous improvement to help marketing organizations achieve the overarching business goals. To truly improve on a continuum, marketing campaigns must be treated as cycles, where marketing teams develop, execute, and then analyze the campaigns to learn what could improve them.
Campaigns represent the meat of marketing implementation, and it's often what external audiences associate with the work of marketing. While strategy and planning are the foundation to our marketing efforts, others see the product of our labors in the content and campaigns we create. But as marketers, we know that the content we develop and the campaigns we execute are a product of the strategy and plan we've created to meet our business marketing goals.
All too often, though, campaign execution does not bolster the overall business goals. There are so many opportunities available to marketers today – between new platforms, new platform features, new ad delivery options, and new creative execution – and there are new opportunities arising every day. Without a solid business marketing strategy and marketing plan, how can a marketer truly know which marketing opportunities present the best bets to achieving the business and marketing goals?
FIGURE 8.1 The Data-First Marketing Campaign Framework. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
