Data-First Marketing

About the Authors

Janet Driscoll Miller is a renowned, award-winning speaker and writer on digital marketing. She has nearly 25 years of digital marketing experience and founded the digital marketing agency Marketing Mojo in 2005. She has worked with many top-tier clients, including National Geographic, Mazda USA, LexisNexis, and Activision. She is a regular guest lecturer at the University of Virginia and James Madison University, her alma mater. She previously authored a book on Google Analytics, Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning.

Outside of digital marketing, Janet is passionate about women's rights and building the next generation of female leaders. She is an active supporter of the Girl Scouts, serving as a troop leader, camp volunteer, and trainer. Janet resides just outside of Charlottesville, Virginia, with her husband, Tad; their two daughters, Emma and Molly; and their furry daughter, Daisy Mae.

Julia Lim is the vice president of marketing for Marketing Mojo, an award-winning digital marketing agency. Prior to that, she held executive positions in marketing and product marketing at several high-growth technology companies. As an early adopter of various digital marketing tools and tactics – from CRMs to marketing platforms to social media digital advertising – she has extensive hands-on experience with building martech infrastructures that support sales, achieve business goals, and display KPIs in meaningful ...