O'Reilly logo

Data Fluency: Empowering Your Organization with Effective Data Communication by Patrick Schuermann, Richard Galentino, Chris Gemignani, Zach Gemignani

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Appendix B Style Guide

A Data Presentation Style Guide is a shared document that helps everyone in an organization create high-quality, consistent data presentations. The document provides a starting point for anyone creating a report, dashboard, or analytical interface regardless of the tool being used. In fact, the style guide helps to smooth out the inevitable differences across tools. The following table of contents provides a sample of the content that may be covered in a style guide.

  • Chart selection—Guidelines for selecting the right chart for the data and your message.
  • Layout—Design principles for laying out charts and other content on the page, including using gridlines and whitespace.
  • Typography—Font sizes and weights for headings, body, labels, and notes text.
  • Color—Categorical, sequential, and divergent color schemes to be used in charts.
  • Number formatting—Formats for dates, decimals, currencies, and large numbers.
  • Basic charts—Bar, line, scatterplot, bubble, and pie.
  • Tables—Formats for table text, borders, headers, text alignment, and emphasis.
  • Advanced charts and graphics—Styling for maps, bullet charts, two-axis charts, sparklines, treemaps, and other advanced visuals. Guidance on when to use these graphics and which ones to avoid.
  • Common widgets—Key metrics, selectors, sliders, input areas, and tooltips.
  • Legends and labels—Rules and styling for chart legends and labels.

This appendix includes six sample pages based on style guides that we have produced for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required