Index
A
A/B tests
accounts
capturing patterns of
transactions linked to
acquisition, customer
acquisition-time variables
actionable association rules
activation, customer
activation function (artificial neurons)
acyclic graphs
ad hoc text mining (case study)
additive facts (OLAP)
adjusted error rates
advertising
choosing best vehicles for
selecting where to advertise (example)
affinity groups
agent-based modeling
ages of customers, estimating
agglomerative (hierarchical) clustering
algorithm
clustering direct marketing campaigns by customer response
clustering people by age (example)
clustering products by customer preferences
combining nearby clusters
combining with k-means clustering
limitations of
overview
scoring agglomerative clusters
visualizing clusters
aggregating
rows in relational databases
time-stamped transactions
airline complaints (case study)
alleles (genes)
Americans, clustering by demographics
amino acids
analysis of variance (ANOVA)
analysts (data warehousing)
analytic sandboxes
advantage of
defined
purposes of
technologies to support
The Anatomy of a Large-Scale Hypertextual Web Search Engine
anchor point distance (Shazam study)
anonymous transactions
ant world optimization problem (example)
ants, real and artificial
APL programming language
applications
for customer acquisition
for customer relationship masnagement
developers, data warehousing and
architecture for data warehousing
analysts
application developers
business users
central repository
data marts ...