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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition by Michael J. A. Berry, Gordon S. Linoff

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Credits

Executive Editor

Robert Elliott

Senior Project Editor

Adaobi Obi Tulton

Production Editor

Daniel Scribner

Copy Editor

Paula Lowell

Editorial Director

Robyn B. Siesky

Editorial Manager

Mary Beth Wakefield

Freelancer Editorial Manager

Rosemarie Graham

Marketing Manager

Ashley Zurcher

Production Manager

Tim Tate

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Barry Pruett

Associate Publisher

Jim Minatel

Project Coordinator, Cover

Katie Crocker

Proofreaders

Word One New York

Indexer

Ron Strauss

Cover Image

Ryan Sneed

Cover Designer

© PhotoAlto/Alix Minde/GettyImages

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