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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition by Michael J. A. Berry, Gordon S. Linoff

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Acknowledgments

We are fortunate to be surrounded by some of the most talented data miners anywhere, so our first thanks go to our colleagues, past and present, at Data Miners, Inc., from whom we have learned so much: Will Potts, Dorian Pyle, and Brij Masand. There are also clients with whom we work so closely that we consider them our colleagues and friends as well: Harrison Sohmer, Stuart E. Ward, III, and Michael Benigno are in that category. Our editor, Bob Elliott, kept us (more or less) on schedule and helped us maintain a consistent style.

SAS Institute and the Data Warehouse Institute have given us unparalleled opportunities over the past 12 years for teaching. We owe special thanks to Herb Edelstein (now retired), Herb Kirk, Anne Milley, Bob Lucas, Hillary Kokes, Karen Washburn, and many others who have made these classes possible.

Over the past year, while we were writing this book, several friends and colleagues have been very supportive. We would like to acknowledge Diane and Savvas Mavridis, Steve Mullaney, Lounette Dyer, Maciej Zworski, John Wallace, Paul Rosenblum, and Don Wedding.

We also want to acknowledge all the people with whom we have worked in scores of data mining engagements over the years. We have learned something from every one of them. Among the many who have helped us throughout the years:

Alan Parker Gary King
Dave Waltz Tim Manns
Craig Stanfill Jeremy Pollock
Dirk De Roos Richard James
Michael Alidio Georgia Tourasi
Michael Cavaretta Avery ...

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