CHAPTER 8

Claudia Perlich

Dstillery

Claudia Perlich is the Chief Scientist at Dstillery (formerly Media6Degrees) and teaches data mining for business intelligence in the MBA program of the Stern School of Business, New York University. In the top 50 of Forbes’ Top 100 Most Promising Companies in America, Dstillery is an advertising technology company that uses scientific methods to capture the full customer journey by collecting massive quantities of data from both the digital and the physical worlds to identify patterns that are unique to the brand and indicate consumer intent. Their models predict outcomes prescribed by the marketer—right person, right time, right platform, right channel. The scope of these models, the data necessary to build ...

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