Data Warehouse Designs

Index

• 80/20 rule, 48

A

• Abstraction level, 27–28

• Actionable knowledge, 22, 23, 25, 35–40

  • complements, 35–37

  • Independents, 38–39

  • Key Performance Indicators, 39–40

  • randomness versus, 43

  • Substitutes, 37

• Affinity, 19–20, 55

  • causality versus, 28–29

  • complementary Objects, 21–22, 28, 35–37

  • consumer intent versus, 29

  • hypothesis testing, 35

  • Independent Objects, 22, 28, 38–39

  • Key Performance Indicators, 39–40

  • levels of abstraction, 27–28

  • logic of Market Basket Analysis, 23–24, 26

  • monitoring, 30, 39–40, 84–85

  • monitoring, KPI exception reporting, 94

  • object groups, 84

  • statistical associations, 20

  • Substitute Objects, 22, 37

• Alerts, 6–7

• Analysis versus reporting, 13–15, 30, 40

• Analyst-driven analysis, 88, 91

• Analytic skills, 34–35

• Arrays, 50 ...