CHAPTER 7The Decision Moment
For every complex problem there is an answer that is clear, simple, and wrong.
— H. L. Mencken
How do we go from indecision to decision? How are decisions actually made? What happens in the split second when a decision is reached? And what triggers the decision‐maker to finalize the actual decision?
Most decisions hinge on a combination of information and instinct. The synergy between those two forms of knowledge is at the heart of Quantitative Intuition (QI)™. QI strengthens our gut feeling—like Paul's skepticism about the Silicon Valley startup—and helps us understand whether we have enough information to make a decision.
Chapters 1–6 provide you with the QI tools you need to probe any problem or any presentation of data: powerful questioning, IWIKs™, working backward, interrogating the data, using guesstimation to develop numbers intuition, and synthesizing the insight into a recommendation. Now we're ready to examine the decision moment itself.
In this chapter, we focus on the decision moment. We deconstruct the main forces that shape and influence that moment: time, risk, trust, and the momentum of the decision‐making process itself. We expand on each of these dimensions to sharpen your awareness of these forces and enable you to understand the pressures, the process, and the necessary line of investigation, if more information is needed.
The decision moment itself should be founded in QI—not on the pressures of time, fatigue, or sheer momentum ...
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