Index
A
AAA, 144
AARP's loneliness studies, 59
Abundant choices dilemma: bedeviling fear of loss and regret side effect of, 105; choice paralysis effect of, 105–106; the more = perfection mistake side effects of, 104; paradox of having too many choices, 101, 103–104
Accenture's integrated shopping survey, 130
Adidas, 17
Advertising: billboard, 144; breakthrough messaging tactics of, 168–173; easy simplicity messaging tactics of, 173–175; importance of language used in, 146–147; Kickstarter campaign use of social media, 23; Kleenex's “Share the Softness” campaign, 154–155; Lay's “Do Us a Flavor” campaign, 162–163; “pick your favorite” campaigns use of social media, 77; responding to consumer behavior changes, 1; Samsung's “Extreme Sheep LED Art” ...
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