March 2014
Beginner
224 pages
5h 9m
English
Content preview from Decoding the New Consumer Mind: How and Why We Shop and BuyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
A
AAA, 144
AARP's loneliness studies, 59
Abundant choices dilemma: bedeviling fear of loss and regret side effect of, 105; choice paralysis effect of, 105–106; the more = perfection mistake side effects of, 104; paradox of having too many choices, 101, 103–104
Accenture's integrated shopping survey, 130
Adidas, 17
Advertising: billboard, 144; breakthrough messaging tactics of, 168–173; easy simplicity messaging tactics of, 173–175; importance of language used in, 146–147; Kickstarter campaign use of social media, 23; Kleenex's “Share the Softness” campaign, 154–155; Lay's “Do Us a Flavor” campaign, 162–163; “pick your favorite” campaigns use of social media, 77; responding to consumer behavior changes, 1; Samsung's “Extreme Sheep LED Art” ...
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