4
Technovation
The strategies presented in these next chapters are the big essentials. They represent a shift in perspective on reaching consumers: impressing them with technology, reassuring them with a more authentic relationship, and involving them in a more intensified experience. Each strategy is augmented by tactics and examples for inspiration. There is no one-size-fits-all easy solution, and each brand and retailer will implement these strategies differently.
THE PATH TO PURCHASE IS PAVED WITH TECHNOLOGY
Digital technology is so integrated into the lives of consumers, it's like an additional body part—a third hand or a second brain. And just as consumers won't eat, sleep, work, or play without it, they're not shopping without it either. ...
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