Definitive Business Plan, Second Edition, The

Identify risks and improve planning

As you worked through your assessment of your business ( Chapters4 and 5), you built up a list that included weaknesses and threats. When you developed your strategy ( Chapter6) you attempted to deal with these and even position yourself to take advantage of them. No doubt when you worked through the financials ( Chapters 7– 10) you noted a whole new set of uncertainties and risks. Twenty to think about are listed on page 225. They are selected at random and in no par ticular order. You should be able to add your own. Each variable will have a different relative importance for your business.

At the end of the day, there is no alternative to good management – which includes the ability to identify and negotiate ...