1 We have a Social Customer Service strategy that fits into a broader service strategy and social media strategy2 We have the right leadership and development model that optimizes our impact in Social Customer Service3 We have an effective way of listening for relevant communication and can accurately identify those who need a service related response4 The level of integration between social and traditional CS infrastructure supports effective operational management and our intended customer experience5 We know how to recruit, train and manage Social Customer Service teams6 We have aligned our Social Customer Service competencies with traditional ones7 We have identified our platform and the channel mix for Social Customer Service that works for the customer market(s) we operate in8 We have clearly mapped customer journeys for Social Customer Service based on their priorities9 We are using socially sourced knowledge effectively and have access to relevant Customer Service knowledge10 We are able to build and access social interaction history as needed11 We are ready for unexpected volumes of “social” traffic: Resourcing, escalation, house style12 We have the right balance of metrics that reflect both the customers' priorities and those of operational management13 Our SLAs for serving customers via social channels outperform competition14 We have a sufficiently detailed understanding from customer feedback to know what does and does not work about our social channels15 We are able to learn from social interactions and track improvements