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Design Entrepreneur by Lita Talarico, Steven Heller

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ImageCATALOGING IDEAS: VIABLE PRODUCTS BY DESIGNERS

There are as many different kinds of design entrepreneurs as there are nondesign entrepreneurs and as many ways of practicing entrepreneurship as there are entrepreneurial business models. Becoming a design entrepreneur does not require following a strict paradigm, yet it does demand marshaling one’s design skills, talents, and passions—whatever they are—to conceive the idea and then make it whole.

Of course, the design entrepreneur has a leg up on the nondesigner because the means of visualizing and fabricating are in one person (and two hands). But even so, once the idea is realized, the design entrepreneur ...

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