CLOSER LOOK

Design Ranch

FIRM

Design Ranch

PROJECT

Design Ranch Big Books

ART DIRECTORS

Ingred Sidie Michelle Sonderegger

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One-color printing on textured cloth creates a tactile experience.

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Pop-up promotion within the promotion provides an unexpected and fun divergence.

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Slipcase housing for the promotion elevates the specialness of the piece to that of opening a gift.

Dramatic scale shift provides a memorably big impact.

FIRM ...

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