Designing Connected Products
by Martin Charlier, Alfred Lui, Claire Rowland, Elizabeth Goodman, Ann Light
Chapter 4. Product/Service Definition and Strategy
BY CLAIRE ROWLAND
We all aspire to create the killer product or service that people want to buy and love using. The key to this is ensuring that the product solves an actual problem that people have, in a way that appeals to them. At a pinch, it might provide them with something new and wonderful that they never knew they needed. It sounds simple and obvious, but it can be remarkably difficult to get this right. Right now, the IoT market is skewed toward innovators and early adopters. There’s huge potential to create great new products for consumers, but they may have to contend with new types of complexity.
This chapter introduces:
Productization as part of IoT design (see Making Good Products)
Moving from innovation to mass-market products (see From Innovation to Mass Market)
How products differ from tools (see Tools Versus Products)
What makes a good product (see What Makes a Good Product?)
Building service offerings around products (see The Product is Pleasing to Use)
Business models in IoT (see Business Models)
This chapter addresses the following issues:
Why a clear value proposition is a prerequisite to great UX design (see Why is This in a UX Book?)
The different types of market for consumer IoT products (see Value Propositions for IoT)
Why consumers want products, not tools (see Tools Versus Products)
Why it’s important to design the service offering around a product (see Building a Service Offering)
How business models can shape UX ...