Chapter 1. Defining the Obvious

What Is ‘the Obvious’?

How Do You Design the Obvious?

The Framework for Obvious Design

Years ago, after people with me at a dinner party began relating horror stories about the difficult experiences they had with the websites and applications they used every day, I attempted to explain what I do for a living. I carried on for a little while. I tend to ramble when I think I’m saying something important. I tried to communicate that my work is about making software usable and useful so that people can benefit from it without having to become expert computer users. It’s about improving the experiences people have with technology. It’s about making the complex clear. I stumbled around these ideas for a bit until ...

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