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Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition
book

Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition

by Jr. Robert Hoekman
November 2010
Intermediate to advanced
304 pages
7h 18m
English
New Riders
Content preview from Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition

Chapter 9. Design for Uniformity, Consistency, and Meaning

Design for Uniformity

Be Consistent Across Applications

Leverage Irregularity to Create Meaning and Importance

image

Design is the difference between this and a form that is easy to analyze and understand.

Nature.com’s article “Web Users Judge Sites in the Blink of an Eye” (January 13, 2006), by Michael Hopkin, reports that users can make judgments about a website in just 50 milliseconds. (You can read this article at www.nature.com/news/2006/060109/full/060109-13.html.)

The article states:

We all know that first impressions count, but this study shows that the brain can make flash ...

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Publisher Resources

ISBN: 9780132490474Purchase book