Chapter 9. Design for Uniformity, Consistency, and Meaning

Design for Uniformity

Be Consistent Across Applications

Leverage Irregularity to Create Meaning and Importance

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Design is the difference between this and a form that is easy to analyze and understand.

Nature.com’s article “Web Users Judge Sites in the Blink of an Eye” (January 13, 2006), by Michael Hopkin, reports that users can make judgments about a website in just 50 milliseconds. (You can read this article at www.nature.com/news/2006/060109/full/060109-13.html.)

The article states:

We all know that first impressions count, but this study shows that the brain can make flash ...

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