Appendix 2
Summary of research
The research process began with an action research phase in which the researcher was contracted as a consultant by the Research and Development Department (PDI) of Telefónica Digital in Barcelona, working with them for around 18 months. This phase also included 13 interviews that were conducted with the management team. As a supplement, a quantitative research phase occurred in which 103 subject matter experts were invited to offer their perspectives on innovation.
As the PDI – indeed the whole division of Telefónica Digital – was dissolved and/or transformed approximately three years later, five interviews were conducted to offer insight into what had emerged instead and how a particular unit (Alpha) served as ...
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