May 2014
Beginner
166 pages
3h 39m
English
Content preview from Developing Successful Marketing Strategies
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This chapter will focus on the steps we have discussed in the previous chapters and present a process to help the marketing strategist develop a vision and mission driven strategy and implement strategy driven tactics.
As we have said, developing a marketing strategy is similar to planning for a trip. To plan a trip, it is necessary to determine where you want to go but it is just as important to know where your trip will start. Knowing your starting point and desired destination can be described as the vision for the trip or for a marketing strategy.
The mission for the trip is more about the experience you hope to have as you complete the journey. This experience will be determined in part by the resources ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.