May 2014
Beginner
166 pages
3h 39m
English
Content preview from Developing Successful Marketing Strategies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The process described in this book allows managers to develop marketing strategies in a manner that is structured and underscores the interconnectedness of an organization’s activities with the implementation of the strategy. The process lets a manager determine whether or not a strategy is in keeping with the organization’s mission and whether it has a reasonable chance for success. Finally, the process requires a manager to analyze the impact of the strategy on the organization before implementation which, as a result, can reduce strategic mishaps.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.