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Digital Darwinism, 2nd Edition
book

Digital Darwinism, 2nd Edition

by Tom Goodwin
May 2022
Intermediate to advanced
248 pages
5h 42m
English
Kogan Page
Content preview from Digital Darwinism, 2nd Edition

CHAPTER FIVE

Starting your digital transformation

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.

DAN MILLMAN

The colourful signage on the American Airlines lounge in Miami seemed rather promising: ‘We are reimagining your lounge.’ When it opened it was perfectly nice; it had new carpets, new seating, a flatter TV, some new ‘nobody could ever take offence’ art, but that was it. We had a word for this before 2020: ‘refurbished’. Similarly, the local branch of Bank of America has opened after undergoing a well-publicized ‘digital transformation’; it turned out this meant super comfy sofas and a coffee shop. Now don’t get me wrong, I love bland art, I adore soft furnishings and I need coffee ...

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Publisher Resources

ISBN: 9781398601932