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Digital Darwinism, 2nd Edition
book

Digital Darwinism, 2nd Edition

by Tom Goodwin
May 2022
Intermediate to advanced
248 pages
5h 42m
English
Kogan Page
Content preview from Digital Darwinism, 2nd Edition

CHAPTER SIX

How to provoke and inspire change

The ultimate aim of a business organization, an artist, an athlete or a stockbroker may be to explode in a dramatic frenzy of value creation during a short space of time, rather than to live forever.

KJELL NORDSTRÖM AND JONAS RIDDERSTRÅLE

How much of the built modern world appears to be the manifestation of rampant excitement about technology?

In 2021 around $2 trillion was to be spent on digital transformation, and it had been over $1 trillion for the last few years (Mlitz, 2021).

And what do we see for that? What companies do we accept as being champions of change? Look at the FTSE 100, Unilever, HSBC, Diageo, BP, Rio Tinto, Vodafone – do these feel like companies that have transformed? Take ...

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Publisher Resources

ISBN: 9781398601932