“Content is king” has been a mantra to marketers since Bill Gates made it popular in his 1996 essay on the state of the Internet. It focused on what would be responsible for driving digital revenue and growth in the years to come. However, Mr. Gates wasn’t the original creator of the idea. Media magnate Sumner Redstone first coined the phrase in the early ’90s. Since then, we’ve seen an unprecedented explosion of data and content creation across traditional digital and emerging social and mobile platforms.
To put this trend into context, consider the following quote from IBM research on big data: “Every day, we create 2.5 quintillion bytes of data. So much that 90% of the data in the world today has been created in ...
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