22. The Future of Digital Data: Business Intelligence
In this book, we have armed you with everything you need to know about digital analytics to make your communications programs better and your business smarter. We have explained the basic digital analytics concepts, provided guidance on selecting tools (everything from social media listening tools to engagement tools), offered some digital analytics use cases, described how to formulate a research plan and measurement scorecard, and given you some additional things to think about, such as mobile analytics. Every chapter will help you and your organization harness the tremendous power of data and understand your customer in a way that has previously not been possible.
After reading the first ...
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