April 2013
Beginner to intermediate
288 pages
10h 35m
English
book
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
by Chuck Hemann, Ken Burbary
Content preview from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital WorldBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Numbers
+1s, Google+20
10 channels of online influence, 183-184
12-month window, capturing data, 242
140 SEO Tools, 81
A
ad hoc stage of customer service, social customer service models, 209-210
advertising
paid, 267
advertising performance, 27
aggregated data, 48
aligning digital and traditional analytics, 26
Altimeter Group, 115
amount of change, components of measurable goals, 14
analysis, 157
analyst-level use cases, 256, 259-260
analysts, 243
analytics dashboards, social media engagement software, 39-40
Analytics suite, 333
analyzing content consumption, 108-109
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.