Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Acknowledgments

From Chuck

Raise your hand if you have ever thought about writing a book. The number of you now raising your hands is probably pretty small. It is not that you don’t have a lot of experience; rather, it is that you have to make sure all that experience lands on the page for the reader. Up until last year, I would have put myself squarely into the camp that said they would never write a book. However, after going through the process of writing this book, I can say that it is the most professionally gratifying experience I have had to date.

A book like this does not happen without a lot of support. First and foremost, I would like to thank my mom and sister Marie for being amazing cheerleaders. They were always there, checking ...