August 2020
Beginner
368 pages
9h 52m
English
Content preview from Digital Marketing For Dummies, 2nd Edition
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Chapter 16
Ten Essential Tools for Digital Marketing Success
IN THIS CHAPTER
Understanding the types of tools you need to execute your digital marketing campaigns
Selecting the right tool for the job
Using the right tool at the right time for the right job can make or break your digital marketing efforts. And there are no shortages of software and applications to choose from. The glut of tools at your disposal is both a blessing and a curse, however, because the choice can be overwhelming.
At DigitalMarketer, we test a lot of tools. We figure out what works and use them to grow our businesses. In this chapter, we walk you through the ten types of tools you need to run your digital marketing campaigns and, specifically, which tools work for each job.
Building a Website
In the early days of the Internet, you had to custom-code websites from scratch. Today, even the most nontechnical person can create a website with very little understanding of code using a content management system. A content management system (CMS) is a platform that you use to create and manage your website. The most important choice you make when building your website is what CMS to use.
The best CMSs are
- Intuitive: Above all else, the CMS should be easy to use even for the nontechnical person.
- Search-engine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.