Digital Marketing For Dummies, 2nd Edition

Chapter 16

Ten Essential Tools for Digital Marketing Success

IN THIS CHAPTER

Understanding the types of tools you need to execute your digital marketing campaigns

Selecting the right tool for the job

Using the right tool at the right time for the right job can make or break your digital marketing efforts. And there are no shortages of software and applications to choose from. The glut of tools at your disposal is both a blessing and a curse, however, because the choice can be overwhelming.

At DigitalMarketer, we test a lot of tools. We figure out what works and use them to grow our businesses. In this chapter, we walk you through the ten types of tools you need to run your digital marketing campaigns and, specifically, which tools work for each job.

Building a Website

In the early days of the Internet, you had to custom-code websites from scratch. Today, even the most nontechnical person can create a website with very little understanding of code using a content management system. A content management system (CMS) is a platform that you use to create and manage your website. The most important choice you make when building your website is what CMS to use.

The best CMSs are

• Intuitive: Above all else, the CMS should be easy to use even for the nontechnical person.
• Search-engine ...