Skip to Content
Drive Growth Through Sustainable Business Practices (Collection)
book

Drive Growth Through Sustainable Business Practices (Collection)

by Kevin Wilhelm, Peter A. Soyka, Eric Olson
December 2013
Intermediate to advanced
993 pages
25h 43m
English
Pearson
Content preview from Drive Growth Through Sustainable Business Practices (Collection)

4. Baselining Sustainability to Measure What Matters

You can’t know where you are headed unless you know where you are!

I use this sailing metaphor often because you can’t know where you are going or how you are doing over time unless you first conduct a sustainability baseline.

So before you decide to lose a bunch of weight, be sure to step on the scale!

Measure What Matters

As Peter Drucker so eloquently said:

“What gets measured, gets managed.”

You have to measure your social and environmental impacts so that you can determine the risks and opportunities to your company, then prioritize and take action on the issues most important to the company and its stakeholders. The baseline is important because it allows your company to know where ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy

Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy

Kevin Wilhelm, Bob Willard

Publisher Resources

ISBN: 9780133480658