10. Institutionalizing Sustainability
To make sustainability stick, you must embed it into the fabric of your company. This means that it must be institutionalized into your recognition and rewards system, into job descriptions, evaluation procedures, compensation, and benefit packages. This takes time and commitment, and it is often the most difficult aspect of sustainability implementation, which is why so few companies have actually been successful. These are essential requirements, however, because you need to provide the carrot, stick, and processes for institutionalizing sustainability for the long term.
Job Descriptions and Onboarding
If you want to make sustainability part of the culture, the first step is to include it in people’s job ...