June 2013
Intermediate to advanced
304 pages
10h 54m
English
Content preview from E-Commerce and V-Business
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Contents
Section One: Recognizing the potential of e-business
1 Business transformation on the Internet
2 Online delivered content: concept and business potential
3 Digital intermediation in electronic commerce: the eBay model
Alina N. Chircu and Robert J. Kauffman
4 E-business and the intermediary role of virtual communities
P. K. Kannan, Ai-Mei Chang and Andrew B. Whinston
5 Measuring the effectiveness of e-commerce Web sites
Petra Schubert and Dorian Selz
6 Business impacts of the Internet for small and medium-sized enterprises
Amelia Baldwin, Andrew Lymer and R. Johnson
7 Industry transformation in e-commerce: Web diffusion in travel agencies ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.