June 2013
Intermediate to advanced
304 pages
10h 54m
English
Content preview from E-Commerce and V-Business
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3
Digital intermediation inelectronic commerce –the eBay model
Introduction
Interactions between buyers and sellers in a market normally reflect the existence of a transaction process, in which goods or services are exchanged between customers and suppliers (Bakos, 1991). This process may involve none, one or several intermediaries, depending on the kind of goods or services that are involved in the transaction and other situational factors (see Figure 3.1).
New technologies for electronic commerce on the Internet dramatically change the spectrum of possibilities for making transactions in the marketplace. Such technologies also change the manner in which the various players are able to interact (Rayport ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.