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E-Commerce and V-Business
book

E-Commerce and V-Business

by Stuart Barnes, Brian Hunt
June 2013
Intermediate to advanced
304 pages
10h 54m
English
Routledge
Content preview from E-Commerce and V-Business

7

Industry transformationin e-commerce: Webdiffusion in travelagencies

Craig Standing andThandarayan Vasudavan

Introduction

Traditionally, retail travel agencies have acted as intermediaries between airline companies and wholesale travel companies and the consumer. The Internet and the World Wide Web bring a whole new set of challenges and opportunities for this business sector. The major threat stems from airlines and wholesale travel companies who can now offer their products and services directly to the customer and thus bypass travel agencies. Large online travel agencies have gained significant attention and provide some evidence of a radical restructuring of the travel industry sector.

Retail travel agencies rely primarily on commission ...

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Publisher Resources

ISBN: 9780750645324