7
Industry transformationin e-commerce: Webdiffusion in travelagencies
Introduction
Traditionally, retail travel agencies have acted as intermediaries between airline companies and wholesale travel companies and the consumer. The Internet and the World Wide Web bring a whole new set of challenges and opportunities for this business sector. The major threat stems from airlines and wholesale travel companies who can now offer their products and services directly to the customer and thus bypass travel agencies. Large online travel agencies have gained significant attention and provide some evidence of a radical restructuring of the travel industry sector.
Retail travel agencies rely primarily on commission ...
Get E-Commerce and V-Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
