eBay For Dummies, (Updated for 2020), 10th Edition

Book description

It’s a bargain! The definitive guide to buying and selling success on eBay - fully updated for 2020

Want to know the best way to get rid of some of that clutter laying around the house and make some cash? Or sell that beautiful jewelry you made recently? It might be time to take a quick trip to a market with more than 175 million buyers and start a global bidding war.

eBay remains the easiest way to sell to hungry consumers worldwide and to uncover incredible bargains and unique items for yourself in the process. Marsha Collier, longtime eBay business owner and one of their first elite PowerSellers, shares 20+ years of expertise to fast-track you to becoming a trusted buyer and seller on the site. You’ll find out how to set up your account, market effectively, and master shipping and payment, as well as how to find the best bargains for yourself and close those sweet, sweet deals. 

  • Establish your eBay store
  • Find techniques to make your listings stand out
  • Make money and friends with social media
  • Bid or buy outright

Whether you’re a bargain hunter or bargain seller, declutterer or aspiring eBay tycoon, eBay for Dummies has what you need. Put your bid on it right now!

Table of contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Beyond the Book
    5. Where to Go from Here
  3. Part 1: Getting a Feel for eBay
    1. Chapter 1: Why Being on eBay Is Fun on So Many Levels
      1. What Is eBay, and How Does It Work?
      2. All About Auctions
      3. “Buy It Now” on eBay
      4. Want to Make Some Cash?
      5. Get a Deal and Get It Fast!
      6. Research for Fun and Profit
      7. eBay’s Role in the Action
      8. Features and Fun Stuff
      9. Extra Apps You’re Gonna Want
    2. Chapter 2: Let’s Do It! Signing Up on eBay
      1. Registering on eBay
      2. Registering Is Free
      3. A Quick Word about Passwords
      4. A Not-So-Quick Word about Choosing a User ID
      5. Your License to Deal (Almost)
    3. Chapter 3: Finding Your Way Around eBay
      1. What Is the Home Page?
      2. Sign In, Please
      3. Follow the Links
      4. Exploring Your Home Page Search Options
      5. Home Links, the Next Generation
      6. Maneuvering through Categories
      7. Bottoming Out
    4. Chapter 4: Ground Central, Your Private, My eBay
      1. Getting to Your My eBay Pages
      2. Keeping Track of Your Personal eBay Business
      3. Understanding Your Seller Dashboard
      4. Using the Resolution Center
      5. Organizing Saved Sellers/Searches
      6. Following the Action on Your Buying
      7. Surveying Your Sales on Your My eBay Selling Overview
      8. Keeping Track of Your Transactions
      9. Getting and Giving Feedback
  4. Part 2: Buying Like an Expert
    1. Chapter 5: Deal or No Deal? Buying Hacks and Searching Tips
      1. Online Tips for Vintage Enthusiasts
      2. Finding More Research Information
      3. Looking to Find an Item? Start Your eBay Search
    2. Chapter 6: Get a Deal: The Art of Shopping eBay
      1. The Item Listing Page
      2. Beating the Devil in the Details
      3. Factoring In the Extras
      4. Placing Your Bid on an Auction
      5. Bidding to the Max: Automatic Bidding
      6. Specialized Categories
      7. The Agony (?) of Buyer’s Remorse
    3. Chapter 7: Winning eBay Shopping Strategies
      1. Make an Offer!
      2. Find Out an Item’s Bidding History
      3. Get to Know the Other Bidders
      4. Strategies to Help You Outsmart the Competition
      5. Time Is Money: Auction Strategy by the Clock
    4. Chapter 8: Winner! Winner! Chicken Dinner?
      1. eBay Calling: You’re a Winner
      2. Getting Your Paperwork Together
      3. Getting in Contact
      4. Sending the Payment Promptly and Securely
      5. Checking Out
      6. Communicating with the Seller
      7. Keeping in Touch: Dealing with an AWOL Seller
      8. You Get the Item … Uh-Oh, What’s This?
      9. Don’t Forget to Leave Feedback
      10. Properly Giving the Detailed Seller Ratings (DSRs)
  5. Part 3: Making Money the eBay Way
    1. Chapter 9: Selling Online for Fun and Profit
      1. Why Should You Sell Stuff on eBay?
      2. Finding Stuff to Sell
      3. Know When to Sell
      4. Know Thy Stuff
      5. Know What You Can (And Can’t) Sell
      6. Reporting a Problem Listing
      7. Intellectual Property Violations
      8. eBay Fees? What eBay Fees? Oops …
      9. Uncle Sam Wants You — to Pay Your Taxes
    2. Chapter 10: Time to Sell: Making Irresistible Listings
      1. Getting Ready to List Your Item
      2. Examining the Create Listing Page
      3. Filling In the Required Blanks
      4. Checking Your Work and Starting the Listing
      5. Midcourse Corrections: Fixing Current Listings
    3. Chapter 11: Find Merchandise to Sell and the eBay Store Decision
      1. Knowing the Market
      2. Do You Have Talent, Provide a Service?
      3. Catching Trends in the Media
      4. The Hunt for eBay Inventory
      5. Salvage: Liquidation Items, Unclaimed Freight, and Returns
      6. Making the eBay Store Decision
      7. Selling from Your Own Virtual Storefront
    4. Chapter 12: Take the Pain out of Closing the Deal and Shipping
      1. Bookkeeping and Staying Organized
      2. Talking to Buyers: The ABCs of Good Communication
      3. Shipping without Going Postal
      4. Buying and Printing Postage Online
    5. Chapter 13: Saving and Troubleshooting Sales
      1. Dealing with a Buyer Who Doesn’t Respond
      2. Other Possible Problems
      3. Going Badly? Cut Your Losses
    6. Chapter 14: Increase Profits with Photography and Other Strategies
      1. Using Images in Your Listings
      2. Making Your Picture a Thing of Beauty
      3. Making Your Images Web-Friendly
      4. The Image Is Perfect — Now What?
      5. Getting Pictures from Your Smartphone to eBay
      6. Using Your Website to Store Images
      7. Using the Photo Uploader
      8. Tell Your Story on Your Profile Page
  6. Part 4: Even More of eBay’s Special Features
    1. Chapter 15: Security: Protect Yourself Online and on eBay
      1. What eBay Knows about You
      2. What Does eBay Do with Information about Me, Anyway?
      3. What Do Other eBay Members Know about Me?
      4. Hack-proof Your Account with Two-Factor Authentication
      5. Spam — Not Just a Hawaiian Delicacy
      6. I Vant to Be Alone — and Vat You Can Do to Stay That Vay
    2. Chapter 16: Rules, Policies, and Etiquette (and How to Get Help)
      1. Keeping eBay Safe with eBay Security
      2. Buyers Are Safe When Shopping on eBay
      3. Abuses You Should Look Out For
      4. Reporting Abuses to eBay Security
      5. Stuff eBay Won’t Do Anything About
      6. Knowing the Deeds That Can Get You Suspended
      7. Launching a Report or a Return
      8. Returning an item for a refund
      9. Getting the Real Deal? Authentication and Appraising
      10. If It’s Clearly Fraud
    3. Chapter 17: Marketing Sales with Social Media and the Community
      1. Joining the eBay Community
      2. Learning and Selling through Social Media
    4. Chapter 18: eBay Bucks Rewards, Charitable Buying and Selling, and Going Mobile
      1. Rewards Program for Shoppers: eBay Bucks
      2. Selling and Buying: Helping Nonprofits
      3. Go Mobile — for Buying and Selling
  7. Part 5: The Parts of Tens
    1. Chapter 19: Ten (Or So) Golden Rules to Succeed on eBay
      1. Buyer: Research Your Treasure Before You Buy
      2. Buyer: Check the Seller’s Feedback
      3. Buyer: Check the Price Tag and Bid Wisely
      4. Buyer: Leave Positive Feedback for a Good Seller
      5. Buyer: Protect Your Privacy
      6. Seller: Really Know Your Stuff
      7. Seller: Polish and Shine
      8. Seller: Picture-Perfect Facts
      9. Seller: Communication Is Key
      10. Seller: Be a Buyer’s Dream
      11. Seller: Listen to the Music
      12. Buyers and Sellers: Keep Current, Keep Cool
    2. Chapter 20: Ten (Or So) Services to Make Life Easy
      1. Seller Tools and Services
      2. Important Tools for Buyers and Sellers
      3. eBay’s Software and Services
  8. Index
  9. About the Author
  10. Advertisement Page
  11. Connect with Dummies
  12. End User License Agreement

Product information

  • Title: eBay For Dummies, (Updated for 2020), 10th Edition
  • Author(s): Marsha Collier
  • Release date: December 2019
  • Publisher(s): For Dummies
  • ISBN: 9781119617747