book

Effective Use of Social Media in Public Health

by Kavita Batra, Manoj Sharma

May 2023

Beginner to intermediate

392 pages

13h 8m

English

Academic Press

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Social mediaRole of social media in public healthCOVID-19 and social media publicationsSocial media and the dangers of misinformationTypes of social mediaSocial media and public health interventionsSocial media and social ecological modelSocial media and youthEthical issues in social mediaChallenges and opportunities of social mediaChapter summaryQuestions for discussionWebsites to exploreKey terms—definitions
IntroductionAge-specific use of social mediaThe impact of gender on social media useChapter summaryDiscussion questionsDefinition of key termsWebsites to explore
Social media and young adultsKey terms definedMental health and counseling trends and issuesSummaryQuestions for discussionWebsite to exploreActivity for the readerKey terms used in the chapter
IntroductionPrevalence of social media useSocial media during the COVID-19 pandemicThe epigenetic effect is a future concernAddiction to social mediaThe theoretical basis of social media addictionSummaryConclusionQuestionsDefinition of key termsWebsite to explorePopular social networking websites/applications
IntroductionGrowing older population and its consequencesRole of social support and social connectednessSocial mediaResearch-based evidence of benefits of social media usage among older adultsPolicy approaches to increase social connectednessChallenges associated with social media for older adultsSummaryConclusionQuestionsDefinition of key termsWebsites to explore
Identifying diversity, equity, and inclusionHow does health equity, diversity, and inclusion affect mental health?Barriers to mental health service utilizationLinking social media, mental health, and diversity equity and inclusionImplications for public health practiceChapter summaryDefinition of key termsReview or discussion questionsWebsites to explore
Social media and its varied applicationsRole of ethics in social media usageRole of privacy in social media usageCase study questionsCase study questionsRole of confidentiality in social media usageReview of literatureConfidentialityCan ethics and confidentiality Coexist?Application of privacy and confidentiality in public health studies using social mediaChapter summaryQuestions for discussionImportant terms definedWebsites to explore
IntroductionApplications of social media researchEngagement (likes, comments, and reposting)Reach (followers, friends of friends, viral, and influencers)Motivations for postingChange over timeExperimentalReal-timeSelf-report vs. actual contentSocial media use measuresChallenges for quantitative and mixed methods researchFuture directions for quantitative and mixed methods social media researchConclusionQuestions for discussionWebsites to exploreDefinition of key terms
IntroductionSocial media and qualitative researchMethods/toolsApplications of social media in diverse public health areasApplication of social media by health care professionalsSocial media and publicSocial media and public health organizationsPitfalls of social mediaGuidelines for ethical use of social media in public healthConclusions and future directionsQuestions for discussionWebsites to exploreKey terms
IntroductionNovel publication metric trendsUsing social media for health informationSocial media as dissemination avenuesVisual abstractsChallenges and advantages of disseminating research on social mediaEffect of social media on health outcomes in spite of research findingsLinking health literacy and media literacyEngaging policy makers through social mediaDisseminating research on social media and the rise of enterprise social mediaImplications for public health practiceConclusionsChapter summaryDefinition of key termsReview or discussion questionsWebsites to explore
IntroductionOverview of social media in advocacy and policy changeExamples of usePublic opinionFuture directionsConclusionsQuestionsWebsites to exploreDefinitions of key terms
IntroductionInformation Epidemiology or InfodemiologyUses of Infodemiology on historical contextResearch landscape of InfodemiologyThe expanded framework of InfodemiologySocial media and the COVID-19 pandemicInfodemic: A new front of challenge in the COVID-19 battle (mis vs. dis vs. mal)Fake news triangle and meta-framework of fake news impactCOVID-19: A pandemic of publications“Infodemic knowledge” and public health at riskSocial media: A double-edged swordEfforts to combat “infodemic”Strategies to flatten the “Infodemic curve”Conclusions and future directionsQuestions for discussionWebsites to explore and a list of credible sourcesKey terms with definitions
Social mediaHealth communicationHealth equity guiding principles for inclusive communicationSkill building discussion questions activitySocial marketing and public healthHealth promotion, prevention, and psychosocial healthChapter summaryChapter key termsChapter review questionsWebsites to explore to learn moreAmerican public health associationTexthelp
IntroductionRole of social media in healthcareRole of social media in health promotionRole of social media in circulating health facts and ceasing the wrong informationRole of social media in researchRole of social media in professional developmentRole of social media in improving doctor–patient communication and health servicesPopular social media platforms for doctorsBenefits of using social media by healthcare professionalsProfessional recommendations for using social mediaLimitations and challengesConclusionsChapter summaryQuestions for discussionWebsites to explore and a list of credible sourcesDefinition of key terms
TelemedicineSocial mediaSocial media in healthcareRole of smartphones in using social media in healthUse of social media in telemedicineGuidelines for social media use in telemedicineUse of social media by different specialties/branches in healthcareDifferent uses of social media in healthcaremHealth and telemedicineTelemedicine, social media, and curriculumTelepharmacyPositive and negative points of using social media in telemedicineRecommendations for using social media in telemedicineSummaryQuestions for discussionWebsites to explore
The growing use of social media among public health and healthcare professionalsThe upward trend of the use of social media in public health researchSocial media and crowdsourcingArtificial intelligence and social mediaRise in the use of social media in teaching, training, and workforce development of public health and healthcare professionalsIncreasing use of social media in disease surveillanceRising use of social media in public health campaigns and messagingGreater use of social media by local health departmentsSocial media surveillance in K-12 settingsCounteracting threats from the use of social mediaExpanding the use of social media for health education and health promotion interventionsUse of social media for equity and social justiceUse of social media for quality assessment and safety of healthcare servicesUse of social media in policy change interventionsConclusion

Overview

Effective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector. Divided into sections, the book addresses the growing use (and importance) of social media in conducting and disseminating research findings and covers an array of issues from cyberbullying to diversity and inclusion. Written by health educators and practitioners for health educators and practitioners, this book is a timely resource on the topics discussed.

Provides complete and comprehensive landscape of social media-based applications and their uses among diverse population groups
Covers current uses and applications of social media, including coverage of issues such as cyberbullying, infodemiology, and program diversity and inclusion
Includes content from authors from public health and interdisciplinary areas who deliver a holistic view of the subject matter

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Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Publisher Resources

ISBN: 9780323956314

Effective Use of Social Media in Public Health

by Kavita Batra, Manoj Sharma

Overview

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

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Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,and much more.

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Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

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Publisher Resources

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.