book

Effective Use of Social Media in Public Health

Name: Effective Use of Social Media in Public Health
ISBN: 9780323956314

by Kavita Batra, Manoj Sharma

May 2023

Beginner to intermediate

392 pages

13h 8m

English

Academic Press

Read now

Unlock full access

Cover image
Title page
Table of Contents
Copyright
Dedication
List of contributors
About the contributors
Foreword
Preface
Acknowledgments

Section I. Introduction
Chapter 1. Social media and types with their current applications in public health and healthcare
Social mediaRole of social media in public healthCOVID-19 and social media publicationsSocial media and the dangers of misinformationTypes of social mediaSocial media and public health interventionsSocial media and social ecological modelSocial media and youthEthical issues in social mediaChallenges and opportunities of social mediaChapter summaryQuestions for discussionWebsites to exploreKey terms—definitions
Chapter 2. Gender and age-specific use of social media
IntroductionAge-specific use of social mediaThe impact of gender on social media useChapter summaryDiscussion questionsDefinition of key termsWebsites to explore
Section II. Social media use and mental health outcomes in diverse populations
Chapter 3. Social media and young adults
Social media and young adultsKey terms definedMental health and counseling trends and issuesSummaryQuestions for discussionWebsite to exploreActivity for the readerKey terms used in the chapter
Chapter 4. Social media: utility versus addiction
IntroductionPrevalence of social media useSocial media during the COVID-19 pandemicThe epigenetic effect is a future concernAddiction to social mediaThe theoretical basis of social media addictionSummaryConclusionQuestionsDefinition of key termsWebsite to explorePopular social networking websites/applications
Chapter 5. Social media use among older adults and their challenges
IntroductionGrowing older population and its consequencesRole of social support and social connectednessSocial mediaResearch-based evidence of benefits of social media usage among older adultsPolicy approaches to increase social connectednessChallenges associated with social media for older adultsSummaryConclusionQuestionsDefinition of key termsWebsites to explore
Chapter 6. Social media, diversity, equity, and inclusion
Identifying diversity, equity, and inclusionHow does health equity, diversity, and inclusion affect mental health?Barriers to mental health service utilizationLinking social media, mental health, and diversity equity and inclusionImplications for public health practiceChapter summaryDefinition of key termsReview or discussion questionsWebsites to explore
Section III. Social media and global exposure to research
Chapter 7. Ethical, privacy, and confidentiality issues in the use and application of social media
Social media and its varied applicationsRole of ethics in social media usageRole of privacy in social media usageCase study questionsCase study questionsRole of confidentiality in social media usageReview of literatureConfidentialityCan ethics and confidentiality Coexist?Application of privacy and confidentiality in public health studies using social mediaChapter summaryQuestions for discussionImportant terms definedWebsites to explore
Chapter 8. Applications of social media research in quantitative and mixed methods research
IntroductionApplications of social media researchEngagement (likes, comments, and reposting)Reach (followers, friends of friends, viral, and influencers)Motivations for postingChange over timeExperimentalReal-timeSelf-report vs. actual contentSocial media use measuresChallenges for quantitative and mixed methods researchFuture directions for quantitative and mixed methods social media researchConclusionQuestions for discussionWebsites to exploreDefinition of key terms
Chapter 9. Applications of social media in qualitative research in diverse public health areas
IntroductionSocial media and qualitative researchMethods/toolsApplications of social media in diverse public health areasApplication of social media by health care professionalsSocial media and publicSocial media and public health organizationsPitfalls of social mediaGuidelines for ethical use of social media in public healthConclusions and future directionsQuestions for discussionWebsites to exploreKey terms
Chapter 10. Role of social media in research publicity and visibility
IntroductionNovel publication metric trendsUsing social media for health informationSocial media as dissemination avenuesVisual abstractsChallenges and advantages of disseminating research on social mediaEffect of social media on health outcomes in spite of research findingsLinking health literacy and media literacyEngaging policy makers through social mediaDisseminating research on social media and the rise of enterprise social mediaImplications for public health practiceConclusionsChapter summaryDefinition of key termsReview or discussion questionsWebsites to explore
Section IV. Social media, public health communication, and pedagogy
Chapter 11. Social media and policy campaigns
IntroductionOverview of social media in advocacy and policy changeExamples of usePublic opinionFuture directionsConclusionsQuestionsWebsites to exploreDefinitions of key terms
Chapter 12. Social media and Infodemiology—use of social media monitoring in emergency preparedness
IntroductionInformation Epidemiology or InfodemiologyUses of Infodemiology on historical contextResearch landscape of InfodemiologyThe expanded framework of InfodemiologySocial media and the COVID-19 pandemicInfodemic: A new front of challenge in the COVID-19 battle (mis vs. dis vs. mal)Fake news triangle and meta-framework of fake news impactCOVID-19: A pandemic of publications“Infodemic knowledge” and public health at riskSocial media: A double-edged swordEfforts to combat “infodemic”Strategies to flatten the “Infodemic curve”Conclusions and future directionsQuestions for discussionWebsites to explore and a list of credible sourcesKey terms with definitions
Chapter 13. Social media, online learning, and its application in public health
Social mediaHealth communicationHealth equity guiding principles for inclusive communicationSkill building discussion questions activitySocial marketing and public healthHealth promotion, prevention, and psychosocial healthChapter summaryChapter key termsChapter review questionsWebsites to explore to learn moreAmerican public health associationTexthelp
Section V. Social media in healthcare
Chapter 14. Application of social media in designing and implementing effective healthcare programs
IntroductionRole of social media in healthcareRole of social media in health promotionRole of social media in circulating health facts and ceasing the wrong informationRole of social media in researchRole of social media in professional developmentRole of social media in improving doctor–patient communication and health servicesPopular social media platforms for doctorsBenefits of using social media by healthcare professionalsProfessional recommendations for using social mediaLimitations and challengesConclusionsChapter summaryQuestions for discussionWebsites to explore and a list of credible sourcesDefinition of key terms
Chapter 15. Role of social media in telemedicine
TelemedicineSocial mediaSocial media in healthcareRole of smartphones in using social media in healthUse of social media in telemedicineGuidelines for social media use in telemedicineUse of social media by different specialties/branches in healthcareDifferent uses of social media in healthcaremHealth and telemedicineTelemedicine, social media, and curriculumTelepharmacyPositive and negative points of using social media in telemedicineRecommendations for using social media in telemedicineSummaryQuestions for discussionWebsites to explore
Section VI. Epilogue
Chapter 16. Innovative uses of social media in public health and future applications
The growing use of social media among public health and healthcare professionalsThe upward trend of the use of social media in public health researchSocial media and crowdsourcingArtificial intelligence and social mediaRise in the use of social media in teaching, training, and workforce development of public health and healthcare professionalsIncreasing use of social media in disease surveillanceRising use of social media in public health campaigns and messagingGreater use of social media by local health departmentsSocial media surveillance in K-12 settingsCounteracting threats from the use of social mediaExpanding the use of social media for health education and health promotion interventionsUse of social media for equity and social justiceUse of social media for quality assessment and safety of healthcare servicesUse of social media in policy change interventionsConclusion
Index

Content preview from Effective Use of Social Media in Public Health

Foreword

The growth in the use of social media is staggering. According to Statistica, 70% of the US population and 49% of the world population are active social media users. The average, cumulative time spent on social media is about 2 hours a day. Social media presents an underdeveloped opportunity to promote public health. Social media is a powerful tool for virtually all interests in society. The rapid rise of social media has contributed to both good and bad effects on communities. A recent example would be the global COVID-19 pandemic. Public health efforts to promote testing, masks, and vaccines were disseminated with unprecedented speed. Just as quickly social media became a source of disinformation contributing to the polarization ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.

Julian F.

Head of Cybersecurity

I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.

Addison B.

Field Engineer

I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.

Amir M.

Data Platform Tech Lead

I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.

Mark W.

Embedded Software Engineer

Publisher Resources

ISBN: 9780323956314

Cloud Computing

Data Engineering

Data Science

AI & ML

Programming Languages

Software Architecture

IT/Ops

Security

Design

Business

Soft Skills

Effective Use of Social Media in Public Health

by Kavita Batra, Manoj Sharma

Foreword

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.