Series Foreword: The Net Objectives Product Development Series
Alan Shalloway, CEO, Net Objectives
If you are like me, you will just skim this series foreword and move on, figuring there is nothing of substance here. That would be a mistake. Unless you have read this foreword in another book in the series, please take a moment with me at the outset of this book. I want to consider with you a tale that most people know but don’t often think about. That tale is about what is ailing this industry. And that tale sets the context for why we created the Net Objectives Product Development Series and this particular book.
I have been doing software development since 1970. To me, it is just as fresh today as it was almost four decades ago. It is a never-ending ...
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