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Empathy (HBR Emotional Intelligence Series)
book

Empathy (HBR Emotional Intelligence Series)

by Harvard Business Review, Daniel Goleman, Annie McKee, Adam Waytz
April 2017
Beginner to intermediate content levelBeginner to intermediate
144 pages
1h 27m
English
Harvard Business Review Press
Content preview from Empathy (HBR Emotional Intelligence Series)

7

A Process for Empathetic Product Design

By Jon Kolko

The discipline of product management is shifting from an external focus on the market, or an internal focus on technology, to an empathetic focus on people. While it’s not too difficult to rally people around this general idea, it can be hard at first to understand how to translate it into tactics. So in this article, I’ll walk through how we applied this approach to a particular product at a startup and how it led to large-scale adoption and, ultimately, the acquisition of the company.

I was previously VP of design at MyEdu, where we focused on helping students succeed in college, show their academic accomplishments, and gain employment. MyEdu started with a series of free academic planning ...

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Publisher Resources

ISBN: 9781633693265