Chapter 11

ZONING OUT: LEARNING THROUGH INNOVATION/CREATIVITY ZONES

WHAT IS IT?

What if you could develop skills you could use on the job by actually not doing your job for a bit? This is a revolutionary idea that has been slowly taking hold in some of the more innovative and creative companies, and you should consider giving it a try at your organization. Companies such as Google have gained some of the most groundbreaking creative ideas and innovations by allowing their employees to take time to work on something that doesn’t fall within the parameters of their day-to-day job for a specific amount of time. This timeframe—a dedicated “Innovation/Creativity Zone”—is time employees can spend chasing down an idea, doing an experiment, or conducting ...

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