September 2012
Beginner to intermediate
304 pages
6h 27m
English
book
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
by Thomas H. Davenport
Content preview from Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big DataBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents at a Glance
Foreword and AcknowledgmentsJack Phillips
Introduction: The New World of Enterprise AnalyticsThomas H. Davenport
Part I Overview of Analytics and Their Value
Chapter 1 What Do We Talk About When We Talk About Analytics?Thomas H. Davenport
Chapter 2 The Return on Investments in AnalyticsKeri E. Pearlson
Part II Application of Analytics
Chapter 3 Leveraging Proprietary Data for Analytical AdvantageThomas H. Davenport
Chapter 4 Analytics on Web Data: The Original Big DataBill Franks
Chapter 5 The Analytics of Online EngagementEric T. Peterson
Chapter 6 The Path to “Next Best Offers” for Retail CustomersThomas H. Davenport, John Lucker, and Leandro DalleMule
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.