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Entertainment Media and Communication
book

Entertainment Media and Communication

by Nicholas David Bowman
October 2024
Beginner to intermediate
716 pages
28h 45m
English
De Gruyter Mouton
Content preview from Entertainment Media and Communication

General Introduction

Media Entertainment Theory and Research: Still an Amorphous Area

Ron Tamborini

I was invited to author this introduction in a note from the editor saying that he, “could see this being something of a retrospective coming from an established senior media entertainment scholar [with a] unique perspective, having worked with foundational scholars.” It seemed he wanted me to reflect on the history of media entertainment research, based on my personal experience with it over many decades. When I read this, I knew I must be far into the downside of my career—or at least I was perceived that way by the editor.1 So with that in mind, I gave up any idea of ever making a meaningful contribution to the field and resigned ...

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Publisher Resources

ISBN: 9783110792935